Television/Radio/Media Analysis

Doctor Direct - Cosmetic Surgery Media Placement

Capitalize on the reach and frequency of TV and Radio with one of our award-winning cosmetic procedure or spa commercials. Doctor Direct has an in-house production and post-production facility that specializes in medical advertising. Say goodbye to the cookie-cutter commercials produced by television and radio stations and say hello to a customized commercial based on your practice needs!

We offer more than 40 television spots and more than 45 radio spots that are customizable with your practice information. There's no need to recreate the wheel when we have everything you need in a seamless process.

We begin by picking the cosmetic procedure TV spots you'd like to purchase. From there, we customize the script and end-tag to your liking.  After the script, end-tag and lower third are finalized, the commercial heads into our post-production editing facility where the professional voiceover is added and the spot is created using your custom end-tag. The whole process takes about a week and we'll send the tape dub to you and the stations if you'd like!

TV Spots = $2,995* each (call for deals on multiple spots purchased)
Radio Spots = $995* each (call for deals on multiple spots purchased)

* Market exclusivities do apply. Each spot is leased for one year and the creative expires if not renewed.

Media Planning and Market Analysis:
Media investments make up the bulk of marketing expenditures and deserve more than part-time efforts and guesswork.  Experience, accurate data, buying clout and specialized medical marketing insight separate us from the other national and local marketing agencies. We equip our media planners and buyers with thousands of dollars worth of research so they can help you get the most response for your money. We can help with television, radio, print and outdoor.

Doctor Direct is a division of Network Affiliates who has more than 25 years of medical advertising on both a local and national level. Other divisions within our company have been trusted to do national media analysis and planning for companies such as Arby's, and LaQuinta Resorts. We have the best of both worlds…the personality of a small agency and the experience and resources of a national agency, oh, and we know everything there is to know about medical marketing!

Our media and market analysis starts out at $1,500 depending on market size and scope.

We also offer great package deals for creative services if we do your media placement! Call today to see how we can help you increase your leads and build your practice.